Pop star Rihanna, has landed an unprecedented $25 million deal with Samsung to sponsor her upcoming album and tour. According to the New York Post, the
Rihanna deal was seven months in the making and took longer than
expected because Rihanna made some last-minute changes to her album
Anti.
Jay Z and Rihanna’s manager Jay Brown
helped close the deal. Jay Z was pictured leaving the Samsung offices
earlier this month, prompting rumours that he was selling TIDAL, but he
was reportedly there to discuss the Rihanna partnership.
Samsung plans to use Rihanna to help
promote its Galaxy line of products and wants exclusive use of
Rihanna-related video content for its Milk Music app.
Roc Nation has a long and profitable
history with Samsung. In 2013, the South Korean electronics giant bought
1 million copies of Jay Z’s album Magna Carta… Holy Grail and
distributed them for free via its Galaxy devices.
Rihanna has yet to announce an official
release date for her eighth album Anti, but it is expected to arrive
before the end of the year.
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